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Business planning

Preparing a Feasibility Study with Mind Maps

A practical feasibility study course: learn how to write a feasibility study for a small business step by step using mind maps — market, customer and competition, technical feasibility and daily operations, costs and sales, break-even, cash flow and financing, and risk — with a fully worked restaurant study, a workbook, a calculator and a 16-question assessment.

Duration
37 minutes
Language
Arabic, English
Trainer
Course delivery
Online
Price per attendee
149 AED
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Mind-map planning desk connecting market, operations, finance, risk and growth symbols around a business idea.

About this course

For founders, small-business owners and teams evaluating a new idea, this course provides a structured way to decide whether the idea deserves further investment. Learners organise their assumptions, test them against available evidence and bring the commercial, operational and financial findings into one clear recommendation. Figures used in the examples are teaching assumptions, not current market estimates.

Addressed to

All employees, Managers, Senior management

What you'll learn

8 chapters
  1. Introduction: From an Idea to an Informed Decision

    What is a feasibility study? And why do we start with a small test before making a big commitment?

    4 minutes
  2. Building a Useful Mind Map

    Drawing the branches and connecting them to the evidence, choosing an appropriate tool, and carrying out a preliminary exercise.

    5 minutes
  3. Market, Customer, and Competitor Analysis

    Identifying the target segment, estimating demand, analyzing alternatives, and formulating a value proposition and testable pricing.

    6 minutes
  4. Technical feasibility and daily operation

    Location, licences, equipment, capacity, skills, suppliers, quality and operational risks.

    5 minutes
  5. Costs, Sales, and Financial Results

    Building the founding budget, classifying costs, and calculating sales, contribution margin, and operating result.

    5 minutes
  6. Break-even point, liquidity, and financing

    Reading the break-even point, testing scenarios, forecasting cash, and comparing funding sources.

    7 minutes
  7. Risk analysis and completion of the restaurant study

    SWOT analysis, risk register, study summary, consistency review, and drafting a conditional decision.

    5 minutes
  8. Practical Workshop and Final Project

    Individual or group application, delivery model, evaluation standard, implementation plan, references, and Shog services.

    5 minutes

Course author

Shog Consulting & Corporate Training